Boston Avalanche Casino

Each row is a five card poker hand. Each picture represents one or two cards.

The show 24, Chanel no. 5, a 6 pack, Trinity from the matrix = 24, 5, 6, 3 = 2 3 4 5 6
= straight

The devil, J.K. Rowling = 666 JK = 6 6 6 J K = Three of a kind

A canine, Queen Elizabeth, a dime, Jack Black = K9 Q 10 J = 9 10 J Q K = straight

The B-52s, Heinz 57, 7 dwarves = 52 57 7 = 2 5 5 7 7 = Two Pair

Siegfried and Roy (Two queens), Reverend Desmond Tutu, Queen Latifa = QQ 22 Q =
Full House

An alternate version of the puzzle replaces the last line with the one below:
Elvis, Burger King, Reverend Desmond Tutu, Martin Luther King = K K 22 K = Full House

Order the hand types by rank (coincidentally, this also alphabetizes them):
Full House
Straight
Straight
Three of a Kind
Two Pair

Using the numbers at the bottom of the puzzle, index into the hand types (hand, letter):
5-4: P
1-6: O
3-1: S
2-1: S
4-4: E

The answer is: POSSE